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Welcome to DMA's Training Source
If you’re like most savvy marketers, you’ve learned a few things about blogging, social networks, online video, podcasting, widgets, photo sharing, virtual worlds, wikis, social bookmarking, social news, brand monitoring, discussion boards, and user-generated content. The list goes on and on and is growing everyday. Social media sites like Facebook, YouTube, and LinkedIn are here to stay.
You are not alone if you try to wrap your mind around social media and the opportunities it can have for your business. With so many social media channels in the marketplace you may not know how or where to begin. But don’t worry…DMA can help. Some of you may be tempted to ignore the Social Media Explosion but you can’t afford to. Learning how to leverage social media is a MUST if you want to stay competitive in today’s environment. But don’t just jump into it without having the right strategy. Below you will find some information and points to consider before taking the leap.
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5 Ways to Take Advantage of Social Media
- Listening — this is a great opportunity to understand your customers, monitor what they are saying about you and address their needs and wants
- Talking — spread the word about what your company is doing, new launches, products, press releases, etc.
- Energizing — reach out to your most loyal customers, let them know they are valued, and they will continue to sing your praises
- Supporting — provide a platform where your product users can support each other, ask and answer one another’s questions
- Embracing — after mastering the other four steps, allow your most engaged customers into your workspace. This is a great opportunity to get feedback before products go to market
If you want to learn more about utilizing social media for your business, attend Social Media Smarts: An Introduction to the Social Web, Tools and Strategies Seminar.
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60% of Americans use social media, of those, 59% interact with companies*
85% of those who use social media believe a company should not only
be present but also interact with its consumers via
social media.*
Therefore, NOW is the time for you to start engaging
with your consumers via social media.
*Source: 2008 Cone Business in Social Media Study
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Become a Direct Marketing Super Hero
with DMA’s Educational Seminars, Certificate programs,
In-Company Education and e-Learning Courses!
Learn the latest and greatest best practices in every facet
of direct marketing so YOU can become a DM super hero
at your company. You’ll
be moving onward and upward in
your career!
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Lee Odden
CEO
TopRank Online Marketing (toprankmarketing.com)
Lee is the seminar leader of DMA's Social Media Smarts: An Introduction to the Social Web, Tools and Strategies Seminar.
Lee Odden is an industry leader in strategic internet marketing consulting, training and implementation services. A veteran internet marketer, Odden is one of 25 online marketing experts featured in the book, “Online Marketing Heroes” published by Wiley and has been cited for his search marketing expertise by The Economist, U.S. News and numerous search marketing industry publications.
Odden’s Online Marketing Blog (toprankblog.com) ranks in the top 40 out of 100 million blogs tracked by Technorati and is listed as one of the top 15 marketing blogs on the web by Advertising Age.
Lee regularly presents at: DMA, PRSA, Search Engine Strategies, WebmasterWorld Pubcon and the Media Relations Summit on topics of expertise including: search engine optimization, social media marketing and online public relations.
(For more information on this speaker click here)
Connect with our Speaker!
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November 3 – 4, 2008
Direct Marketing Math & Finance
Chicago, IL
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New York, NY
November 5 – 6, 2008
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November 5 – 7, 2008
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Chicago, IL
November 17 – 18, 2008
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Richmond, VA
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save $250 off your qualifying registration rate when you use Discount Code: WIN09.
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We want to provide you with the information you want.
Is there other information that we can include in The Training Source or our site to make your experience better?
Let us know what is on your mind and what concerns you would like us to address. We are listening! Email trainingsource@the-dma.org.
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