HONORING LIFETIME ACHIEVEMENT
DMA HALL OF FAME
DMA inducts into "The Hall of Fame" as many as four individuals each year for the significant impact these leaders have had on the growth of the direct and interactive process. Awards are given in two categories: living and posthumous. DMA Hall of Fame was established in 1978 as a permanent recognition of individuals who have contributed significantly to the field of direct/interactive marketing. It is perhaps direct marketing's highest honor, given " ...to an individual who has made a major contribution to the theory and/or practice of direct/interactive marketing."
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