Annual Conference For Catalog and Multichannel Merchants |
Co-presented by: The DMA and Multichannel Merchant Magazine
This conference serves Catalog, Internet & Multichannel Merchants.
Whether you sell to consumers or businesses, whether you are big or small, or whether you are a traditional catalog company, a brick-and-mortar store, or a Web merchant, business models are changing at lightning speed. Marketing channels, customer demands, merchandising, and branding strategies and tactics have never been so complex.
Maximizing and optimizing the catalog, Internet, and all your marketing channels, for instance, is a huge challenge. Customers and prospects are demanding control over what, where, and how they order goods.
Developing a clear brand position and message is also vital, so customers and prospects understand what to expect from you, and why they should shop from you instead of your competition. And, the postal, email, remote sales tax collection, telemarketing, and other pressing political issues facing the industry only add to the complexity of doing business and growing profits.
Come and learn how to do all these things! Network with thousands of merchants, see hundreds of resources in the exhibit hall, and take advantage of over 100 educational sessions.
You’ll learn the best strategies to acquire customers, and how to retain and grow your current customer base!
If you are interested in speaking at this conference, please use this form.
Who Should Attend:
The conference serves Catalog, Internet & Multichannel Merchants. It serves all corporate, marketing, creative, production and general management functions. Attendees will include:
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Senior-Level Executives
Merchandising Executives
Catalog Marketing Directors/Managers
Ecommerce Marketing Directors/Managers
Internet Marketing Directors/Managers
Creative Directors/Managers
Circulation Directors/Managers
Copywriters
Marketing Directors/Managers
Web Designers
Production Directors/Managers
Database Directors/Managers
Operations Directors/Managers
Customer Management
You’ll learn how to:
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Build your relationships, brands and profits
Optimize your marketing dollars and channels
Master merchandising strategies that sell
Create brand-envy in all of your competitors
Use the latest technologies to weld your customers to your company, and to attract new customers too
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If you are interested in speaking at this conference, please use this form.
For Exhibiting or Sponsorship Opportunities, contact Ed Berkowitz, Sales Director, at 203.358.3702 or email: ed.berkowitz@penton.com
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