The DMA Business-to-Business Council Marketer of the Year Award

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Business-to-Business Council Marketer Of The Year Award

Tell us who, now! B-to-B Nominations open till July 30th.

Who's the best? Each year this award recognizes the best in the B2B community as nominated and chosen by YOU! Do you know someone who can match the accomplishments of our past winners? Help us raise the bar even further and nominate someone who has demonstrated consistent excellence.

The DMA Business-to-Business Council established the Business-to-Business Council Marketer of the Year Award in 2003. The annual award recognizes the achievement, innovation and leadership of an individual whose work represents the very best in business-to-business marketing.

Join us this year in helping recognize these groundbreaking business-to-business success stories by nominating the person, agency or company you believe is an innovative, provocative and creative force in your industry. The award will be presented at the Council Awards Luncheon at DMA: 2011 on Monday, October 3, 2011.

Past Winners

Kathleen Barrett of Hewlett Packard

Kathleen is a Marketing Communications Manager at Hewlett Packard who consistently delivers outstanding B-to-B marketing campaigns that garner recognition by the most respected industry associations for creative excellence and superior results. Kathleen has provided instrumental leadership, expertise, and insight that led to the creation of cohesively branded ongoing campaigns comprised of a unique microsite, high-impact direct mail pieces, email, video productions, and much more.

Kathleen's projects are frequent winners of American Advertising Federation ADDY awards, American Marketing Association Crystal awards, DMA International ECHO awards, and HP Circle Awards.

Debbie Oenning, Sterling Commerce

As director of Americas marketing for Sterling Commerce Oenning oversees the marketing activities for North and South America, developing programs that will drive sales and generate customer and prospect leads. Oenning has been helping guide the Sterling Commerce sales and marketing program since 2004, working closely with cross-functional business units to support corporate growth initiatives through integrated marketing campaigns leading to year over year growth of 25 percent.

Before joining Sterling Commerce, Oenning served as senior manager of Americas marketing for Vignette Corporation, a provider of Next-Generation Web solutions. There, Oenning oversaw the Americas marketing team and developed a worldwide marketing plan to drive sales. Oenning holds a bachelor’s degree in business administration and marketing from Lamar University.

J. Douglas Lackey, Xerox Corporation

A 25-year veteran of Xerox Corporation, Doug Lackey has successfully brought to market a wide scope of timely products and technologies that have consistently answered customers’ needs while meeting corporate expectations. In his role as Manager of Direct Marketing for North America, this perspective provided him with the vision to spearhead the launch of “BusinessBuilder” — an innovative direct marketing program that addresses the specific needs of Xerox customers and prospects by generating personalized direct mail communications, all rapidly produced and delivered using the latest Xerox digital technology.

Jerry Reisberg, Leaps and Bounds LLC

Reisberg spent several years as the programming director for Direct Marketing Days in New York and served as member of the Board of Directors for POSTCOM where he worked alongside DMA to keep postal rates manageable for business mailers. Leading his new company, Leaps&Bounds, LLC, Jerry will continue his contributions by serving on the Board of the DMA's Business to Business Council and the Direct Marketing Club of New York.

Bruce Dahlgren, Lexmark International, Inc.

Bruce W. Dahlgren is currently vice president and general manager, North America, for Lexmark International’s Printing Solutions & Services Division. His general management responsibilities include marketing, sales, services, channels, finance, and operations. Over the past several years, Dahlgren has successfully led his organization’s transformation from a traditional product orientation to a consultative-solutions approach. Prior to joining Lexmark, he served as a vice president for the Teradata Solutions Group of NCR Corp. During 15 years with NCR and AT&T, he also held senior management positions in marketing, sales, services, finance, planning, and business operations.

Neil Metviner, PB Direct
Richard Rosen, AlloyRed

For more information, please contact Neil O’Keefe at (212)-768-7277 ext. 1479 or email at nokeefe@the-dma.org.