The List Leader of the Year Award

The List Leader of the Year Award annually honors an individual for outstanding contributions to the list and data industry. Peers nominate and judge the candidates for this award and the honoree will be formally announced at a dinner celebration. The DMA List & Database Council originally established this award.

This year, the award will be presented at a special dinner the evening of DMA Fast Forward Conference held June 9, which is the start of DM Week, June 9 - 12, 2008, in New York City.

Nominating Criteria

The individual must meet the following criteria:

• Have a minimum of 15 years experience in the list and database community
• Has contributed to improvement in one or more of the following areas: Ethics, Education, List Practices & Standards, Privacy Issues, Postal Reform, Communication, Environmental Concerns
• Submit the Nomination form by the deadline of

Past Winners

2007 - Fran Green, President of Data Management, American List Counsel, Inc.
Fran Green is President of Data Management for American List Counsel, Inc. and has been a member of the Direct Marketing Community for more than 25 years. Prior to her current position, she was Vice President and General Manager of Zeller & Letica, a compilation and list brokerage firm.

Under Fran's leadership, ALC's Data Management division has grown into an industry leader, attracting a vast array of blue chip clients from every market. Fran is the architect of ALC's unique approach to revenue maximization. Through extensive analysis and research, modeling, creative marketing, and aggressive selling strategies, ALC has consistently delivered results that exceed expectation. ALC's impressive client roster includes Meredith Publishing, Reader's Digest, Dow Jones & Company, March of Dimes, Bear Creek Corporation, and Neiman Marcus. In addition to traditional list management, the division encompasses compiled files, alternative media and e-mail marketing. In order to foster strong relations between ALC’s list owners and the brokerage community, she developed the “For Brokers Only” luncheon, now in its 11th year, which is the industry’s premier event for brokers.

Fran is an active participant in industry organizations, as well as being a frequent writer, speaker and moderator. She is a member of the DMA List Leaders Group Board of Directors and in that capacity is formulating a “best practices” approach to enhancing coverage of the list and database industry in the trade media. In addition, she spearheaded Fast Forward, a new conference for senior marketing information executives, which is now included on the permanent roster of DMA events. Profitable in its first year, Fast Forward is now presented under the auspices of DMA List Leaders Group. In the aftermath of Hurricane Katrina, Fran developed a portal for donations from the list industry, Direct Marketers for Katrina Relief, which raised thousands of dollars for Habitat for Humanity’s Operation Home delivery. She has also served as mentor for many of the best and brightest in the industry today.

For more information, please contact Lisa Merizio Smith at (212) 790-1567.

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