Advocacy

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Can You Save $$$ On Shipping—Rethink Your Options
The Postal Service is now well positioned to take full advantage of the flexibility afforded by the 2006 postal reform law. WHAT CAN THE EAGLE DO FOR YOU?

What the Election Means for Your Business
In preparation for the coming changes, DMA Government Affairs will lead a session providing analysis of the election results and forecasts for the upcoming Administration, Congress, and State governments.

USPS Reports on 'Life Cycle Inventory of Mail'
The USPS yesterday issued a report on the Lifecycle Inventory of Mail (LCI). The study explores “how mail really affects the environment.

Move Update Virtual Seminar
On November 23, the Move Update standards expand from First-Class Mail automation and presort-price mailings to include all Standard Mail mailings.

DMA Politically Direct
Published quarterly in both print and digital versions, this newsletter on DMA advocacy efforts keeps DMA members informed and involved in the politics and policies that impact them today — and ahead of the curve on developments that will affect them tomorrow. (Members Only)

Briefing on Red Flag Requirements for Financial Institutions and Creditors
'Red Flag' Requirements for Financial Institutions and Creditors will help fight identity theft. DMA will brief members on the requirements of new programs that must be in place by November 1, 2008.

DMA Tax Counsel Summary of Supplementary Technical Services Bulletin Regarding Affiliate Marketing Relationships
DMA Tax Counsel George Isaacson provides a summary of the June 30, 2008 Technical Services Bulletin entitled: Additional Information on How Sellers May Rebut the New Presumption Applicable to the Definition of Sales Tax Vendor as Described in TSB-M-08(3)S.

DMA Briefs Members on New Address Standards for Commercial Flat-Size Mail
USPS experts provide DMA members with detailed information on all aspects of the new addressing requirements for flat-shaped mailpieces, which will take effect Mar. 29, 2009.

Calling Canada: Canadian Regulators Will Tell You What to Do
Do You Telemarket into Canada? Do you have Canadian customers? The Canadian National Do Not Call List becomes effective September 30 and telemarketing rules are changing!

DMA Briefs Members on New FTC CAN-SPAM Rulemaking (Members Only)
On Friday, May 16, 2008, DMA hosted a comprehensive update for over 250 members, providing analysis of FTC’s CAN-SPAM rulemaking announcement and fielding questions from membership on the rules.

DMA Presents Telemarketer Concerns at Senate Committee Hearing.
In testimony on July 31, 2007 before the Senate Committee on Commerce, Science and Transportation, DMA commented on several key issues related to the oversight of the National Do Not Call Registry and the broader oversight of telemarketing practices.

DMA SUPPORTS CAPPING ACCESS FEES FOR NATIONAL DO NOT CALL REGISTRY
Applauds Committee Vote, Calls for Quick Action on Senate Floor
The Direct Marketing Association (DMA) today praised members of the Senate Committee on Commerce, Science, and Transportation, who have approved the "Do-Not-Call Registry Fee Extension Act” (S. 781).

DMA Tells House Postal Oversight Panel That US Postal Service Must Become 'More Efficient, Not Less Responsive' .
Washington, DC, July 26, 2007 — In testimony today before the House Committee on Oversight and Government Reform Subcommittee on Federal Workforce, Postal Service and the District of Columbia, the Direct Marketing Association (DMA) voiced its potential concerns over the United States Postal Service’s (USPS) infrastructure and realignment efforts required under the Postal Accountability and Enhancement Act (PAEA).

DM Testifies on Caller ID Act.
On June 21, 2007, DMA testified before the Senate Committee on Commerce, Science and Transportation, the Direct Marketing Association (DMA) to offer support for the Truth in Caller ID Act (S. 704).

DMA Disappointed By Postage Rate Decision.
DMA comments on the failure of the Governors of the US Postal Service (USPS) to provide relief for millions of commercial mailers who are being hit with massive, unplanned increases in postage costs. DMA warned that the Governors’ ultimate rejection of any rate reduction for flat-shaped mail will have a severe impact on the mailing community.

Update on State Do Not Mail Registry Bills (Members Only)
To date in 2007, legislation has been introduced in 15 states that would create do not mail registries. DMA is actively working with state business groups and communicating with legislators about the importance of direct mail for consumers, businesses and the economy. For a summary of the current state bills,click here.

Protecting Consumers in the Next Tech-Ade: An overview of recent Federal Trade Commission hearings on the future of online commerce.
DMA President & CEO John A. Greco, Jr. participated in discussions on the future of marketing and advertising.

Issue Briefs (Members Only)
The DMA addresses legislative and governmental issues that impact direct marketers such as the Internet, telephone marketing and privacy. Issue Briefs will give you an overview and summary status of those issues.

About:

Compliance Guide:
State Do-Not-Call Lists

State Legislative Report
Report of state legislation that affects direct marketers.

Legislative Action Center
Information on your elected officials: how they voted on key bills. E-mail them directly. In addition, there is a full listing of legislative committees.

direct·voice, the Political Action Committee
Our Political Action Committee focused on advancing the interests of the direct and interactive marketing industry.

Government Affairs Message Board (Members Only)
Post a message and The DMA Government Affairs staff will post a response as soon as possible.

Ethical Best Practices
Here you will find guidelines and best practices for Direct Marketers. Find out how to protect your customers through self-regulation and more.