| Announcements | News | Events | FSC Council |
Congratulations to our 2011 Award Winners:
Financial Services Direct Marketer of the Year Award (see previous winners)
Aaron Davis, EVP Analytics, DataLab USA LLC
Financial Services Company of the Year Award (see previous winners)
Acxiom - Michael Matthias, VP accepting
Insurance Direct Marketer of the Year Award (see previous winners)
Warren Hunter, Chairman, DMW Direct
Insurance Company of the Year Award (see previous winners)
The Hartford -
These awards were presented at the DMA2011 in Boston last October.
Look for this year's nomination forms soon.
Open call for IFSC Advisory Committee Members. Meetings are by phone to suggest topics and activities that will benefit your career and business development.
| 05/17/2012 | Personalization Drives Dollars | Webinar | Register Now! |
| 06/04/2012 | Comprehensive CRM & Database Marketing | New York, NY | Register Now! |
| 06/11/2012 | Direct Marketing Institute | New York, NY | Register Now! |
| 06/20/2012 | DMA2012 FlashCon | Webinar | Register Now! |
| 06/21/2012 | Creative Strategy and Copywriting for Integrated Marketers | New York, NY | Register Now! |
| 06/27/2012 | Marketing Mix Modeling and Optimization | Webinar | Register Now! |
| 07/17/2012 | State Legislative Update | Webinar | Register Now! |
| 08/06/2012 | Direct Marketing Institute | Chicago, IL | Register Now! |
| 09/10/2012 | Comprehensive CRM & Database Marketing | New York, NY | Register Now! |
| 09/18/2012 | Postal Reform: Securing a Future for USPS | Webinar | Register Now! |
| 09/19/2012 | Direct Marketing Institute | New York, NY | Register Now! |
The DMA Insurance and Financial Services Council (IFSC) provides information and education venues to help marketers optimize their insurance, brokerage, and banking direct marketing multichannel platforms. IFSC members help develop guidelines. best practices, and tools that can be used to fulfill and respect the needs of consumers and effect a positive public perception of the industry.
Insurance/Financial Services Council Members enjoy:
- Member-only Calls: Legislative, regulatory, postal updates; facilitated calls by pros on relevant topics;
- Educational events: virtual and in-person seminars including discounts and speaking opportunities;
- Resources including research, case studies, news and DMA Guidelines and Best Practices;
- Awards:
- Membership Roster: Consult with peers from other search professionals on market trends and tactics. Sign on as a IFSC member to view full contact information.
- Sponsor Packages that include memberships, virtual seminar hosting, columnist space and logo on this site. Call 212.790.1567 for details.
Maximize your DMA membership and join the Insurance/Financial Services Council now. To learn more about Council activities, contact us at 212-768-7277.
| Resources | Links & Tools | Advocacy | White Papers |
| Banking | Insurance | Research | Industry Links |
Banks allow ads in online checking accounts
The Washington Post, January 17, 2011
Optimizing Distributive Marketing Solutions
2010 DMA IFS Conference Presentation by direcxxis
DMA Member Only
DMA & Coalition of Mailers to Fight Postal Rate Increase
Mailing groups across a wide spectrum of the industry are forming a coalition to fight the Postal Service's first-ever exigent price increase, Jerry Cerasale, the Direct Marketing Association's senior VP for government affairs, confirmed.
Insurance slow to use social media
From Direct - June 10, 2010
XEROX helps PNC Advanced Output Solutions Achieve Dramatic Growth With Strategy For Winning External Customers
AT&T, Firethorn Launch Mobile Banking Ap for IPhone
By Dan Butcher, Mobile Marketer, November 4, 2008
There's No Credit Crunch in Second Life
From Silicon.com, October 23, 2008
Mobile payments to hit $300bn by 2013
From Silicon.com, July 1, 2008
Social Influence Marketing: The New Way to Win Customers
By Dave Friedman, Avenue A / Razorfish from Multichannel Merchant, June 30, 2008
DMA/Solutionary Information Security and Compliance Assessment Tool
DMA Members only
August 15, 2007 Security Breach Notification: Pending Bills and DMA Action
Americans enjoy the most convenient, simple and quick consumer transactions in the world. It is the responsible exchange of consumer data that makes this all possible. When a consumer provides personal information to a business or nonprofit, that organiza
DMA Seeks Balance in Legislation to Protect Use of Social Security Numbers for Legitimate Business Purposes
As Congress continues to seek ways to protect Americans from fraud and identity theft, the Direct Marketing Association (DMA) is asking legislators to adopt a balanced proposal that prohibits the open purchase, sale, and display of Social Security numbers
The Washington Post, January 17, 2011
Optimizing Distributive Marketing Solutions
2010 DMA IFS Conference Presentation by direcxxis
DMA Member Only
DMA & Coalition of Mailers to Fight Postal Rate Increase
Mailing groups across a wide spectrum of the industry are forming a coalition to fight the Postal Service's first-ever exigent price increase, Jerry Cerasale, the Direct Marketing Association's senior VP for government affairs, confirmed.
Insurance slow to use social media
From Direct - June 10, 2010
XEROX helps PNC Advanced Output Solutions Achieve Dramatic Growth With Strategy For Winning External Customers
AT&T, Firethorn Launch Mobile Banking Ap for IPhone
By Dan Butcher, Mobile Marketer, November 4, 2008
There's No Credit Crunch in Second Life
From Silicon.com, October 23, 2008
Mobile payments to hit $300bn by 2013
From Silicon.com, July 1, 2008
Social Influence Marketing: The New Way to Win Customers
By Dave Friedman, Avenue A / Razorfish from Multichannel Merchant, June 30, 2008
DMA/Solutionary Information Security and Compliance Assessment Tool
DMA Members only
August 15, 2007 Security Breach Notification: Pending Bills and DMA Action
Americans enjoy the most convenient, simple and quick consumer transactions in the world. It is the responsible exchange of consumer data that makes this all possible. When a consumer provides personal information to a business or nonprofit, that organiza
DMA Seeks Balance in Legislation to Protect Use of Social Security Numbers for Legitimate Business Purposes
As Congress continues to seek ways to protect Americans from fraud and identity theft, the Direct Marketing Association (DMA) is asking legislators to adopt a balanced proposal that prohibits the open purchase, sale, and display of Social Security numbers
Optimizing Distributive Marketing Solutions
2010 DMA IFS Conference Presentation from direxxis
DMA Member Only
Swett & Crawford Launches New Truckers Accident Program
From Insurance Journal, July 1, 2008
The Privacy Provisions of the Health Insurance Portability and Accountability Act (HIPAA)
DMA Releases 'Direct Marketing Facts and Figures in the Insurance Industry'
Direct Marketers in Insurance Field Saw $8.15 ROI for Every Dollar Spent.
2010 DMA IFS Conference Presentation from direxxis
DMA Member Only
Swett & Crawford Launches New Truckers Accident Program
From Insurance Journal, July 1, 2008
The Privacy Provisions of the Health Insurance Portability and Accountability Act (HIPAA)
DMA Releases 'Direct Marketing Facts and Figures in the Insurance Industry'
Direct Marketers in Insurance Field Saw $8.15 ROI for Every Dollar Spent.
Study: Call Center Issue Resolution Drives Loyalty, Retention, Satisfaction
Yet one in five customers report their experience with a customer service representative at a call center ends with unresolved problems... From Insurance Journal, July 1, 2008
Yet one in five customers report their experience with a customer service representative at a call center ends with unresolved problems... From Insurance Journal, July 1, 2008
The John Flieder Fund
Honoring the culmination of a lifetime of achievements in the continual improvement of business practices in direct/interactive marketing, with a focus on providing educators and students leading-edge resources to ensure the perpetuation of talent and bes
Professional Insurance Marketing Association
Society of Actuaries
National Association of Insurance Commissioners (NAIC)
LIMRA - LOMA merged
Honoring the culmination of a lifetime of achievements in the continual improvement of business practices in direct/interactive marketing, with a focus on providing educators and students leading-edge resources to ensure the perpetuation of talent and bes
Professional Insurance Marketing Association
Society of Actuaries
National Association of Insurance Commissioners (NAIC)
LIMRA - LOMA merged
USPS Rate Hikes For Mailing Services Effective April 17, 2011
Recording: DMA | Colloquy Webinar: May 2010
What Price Loyalty? - The 2010 COLLOQUY Retail Loyalty Index
DMA Council Regulatory & Legislative Update
DMA Councils and the Government Affairs team conduct a webinar on Consumer Financial Protection Act and other timely issues. Copy of Feb 23rd Presentation
Mobile Marketing on a Budget
Copy of Presentation from February 11, 2009 Webinar sponsored by Mobile Fusion
John Flieder Scholarship Fund
Recording - Future of Mail:
Policy Trends, DMA Tools, & Effective Strategies for Preserving the Mail Channel
Recording of August 19 Regulatory & Legislative Update for Online Behavioral Advertising
DMA and the Government Affairs team conduct a webinar on Behavioral Advertising and other timely issues.
August 19, 2009 PDF - Regulatory and Legislative Update for Online Behavioral Advertising
PDF copy of presentation given by DMA and the Government Affairs team on Behavioral Advertising and other timely issues
DMA Financial Services ECHO AWARDS CD
Legal Resources for Direct Marketers
Information Security & Identity Theft
Privacy Generator Tools
DMA Commitment to Consumer Choice
DMA Self-Regulatory & Compliance Tools
Recording: DMA | Colloquy Webinar: May 2010
What Price Loyalty? - The 2010 COLLOQUY Retail Loyalty Index
DMA Council Regulatory & Legislative Update
DMA Councils and the Government Affairs team conduct a webinar on Consumer Financial Protection Act and other timely issues. Copy of Feb 23rd Presentation
Mobile Marketing on a Budget
Copy of Presentation from February 11, 2009 Webinar sponsored by Mobile Fusion
John Flieder Scholarship Fund
Recording - Future of Mail:
Policy Trends, DMA Tools, & Effective Strategies for Preserving the Mail Channel
Recording of August 19 Regulatory & Legislative Update for Online Behavioral Advertising
DMA and the Government Affairs team conduct a webinar on Behavioral Advertising and other timely issues.
August 19, 2009 PDF - Regulatory and Legislative Update for Online Behavioral Advertising
PDF copy of presentation given by DMA and the Government Affairs team on Behavioral Advertising and other timely issues
DMA Financial Services ECHO AWARDS CD
Legal Resources for Direct Marketers
Information Security & Identity Theft
Privacy Generator Tools
DMA Commitment to Consumer Choice
DMA Self-Regulatory & Compliance Tools
Folded Self-Mailer Study - USPS Wants Input
By category, describe design elements/specifications needing clarification for Federal Register proposal? What method of presenting self-mailer formats in DMM is most effective. How may revised standards affect business (cost, volume impact, etc)?
DMA Privacy Webinar - Sep 2010 - PDF
More than 100 DMA members attended a webinar briefing by the DMA Government Affairs team on “Privacy Legislation: Its Impact Online and Offline.” The webinar was the latest in the quarterly DMA Councils Regulatory and Legislative Update series.
U.S. Senator Susan Collins, Supports Motion to Dismiss the USPS Proposed Rate Increases
"In addition to not meeting the criteria set forth in the law, the exigent rate case is simply a bad business decision.” – Sen. Collins
DMA asks PRC to Dismiss the USPS Request to Increase Rates
The Postal Service seeks to raise prices by an average of 5.6 percent — more than ten times the current rate of inflation — claiming as “exigent” circumstances the recession of 2008-2009 and electronic diversion of First-class mail.
DMA Comments on USPS 5-Day Delivery
NBC News Report, March 2010
http://www.the-dma.org/virtualseminars/quarterlycouncil/CFPA/video/
Recording of DMA February 2010 Webinar Addressing Potential Expansion of FTC Powers
Recording of May 20, 2010 DMA Regulatory & Legislative Update: Colorado Tax Reporting Law, USPS Exigent Rate Case...
DMA Councils and the Government Affairs team conduct a webinar on the Colorado Tax Reporting Law, USPS Exigent Rate Case, and other timely issues.
DMA Analysis of Boucher-Stearns Privacy Discussion Draft
DMA’s Analysis of the Boucher-Stearns Privacy Discussion Draft is intended to guide DMA members in assessing how this legislative proposal would potentially impact their business practices and bottom lines.
Privacy
How companies use information we might consider personal is a concern for all of us. Here you will find information to help you as a direct marketer protect the privacy of your customers and meet the ethical and regulatory obligations regarding privacy.
DMA Corporate Responsibility Resource Center
By category, describe design elements/specifications needing clarification for Federal Register proposal? What method of presenting self-mailer formats in DMM is most effective. How may revised standards affect business (cost, volume impact, etc)?
DMA Privacy Webinar - Sep 2010 - PDF
More than 100 DMA members attended a webinar briefing by the DMA Government Affairs team on “Privacy Legislation: Its Impact Online and Offline.” The webinar was the latest in the quarterly DMA Councils Regulatory and Legislative Update series.
U.S. Senator Susan Collins, Supports Motion to Dismiss the USPS Proposed Rate Increases
"In addition to not meeting the criteria set forth in the law, the exigent rate case is simply a bad business decision.” – Sen. Collins
DMA asks PRC to Dismiss the USPS Request to Increase Rates
The Postal Service seeks to raise prices by an average of 5.6 percent — more than ten times the current rate of inflation — claiming as “exigent” circumstances the recession of 2008-2009 and electronic diversion of First-class mail.
DMA Comments on USPS 5-Day Delivery
NBC News Report, March 2010
http://www.the-dma.org/virtualseminars/quarterlycouncil/CFPA/video/
Recording of DMA February 2010 Webinar Addressing Potential Expansion of FTC Powers
Recording of May 20, 2010 DMA Regulatory & Legislative Update: Colorado Tax Reporting Law, USPS Exigent Rate Case...
DMA Councils and the Government Affairs team conduct a webinar on the Colorado Tax Reporting Law, USPS Exigent Rate Case, and other timely issues.
DMA Analysis of Boucher-Stearns Privacy Discussion Draft
DMA’s Analysis of the Boucher-Stearns Privacy Discussion Draft is intended to guide DMA members in assessing how this legislative proposal would potentially impact their business practices and bottom lines.
Privacy
How companies use information we might consider personal is a concern for all of us. Here you will find information to help you as a direct marketer protect the privacy of your customers and meet the ethical and regulatory obligations regarding privacy.
DMA Corporate Responsibility Resource Center
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| DoubleVerify's Trust Index Report - October 2011 |
| Creating Local Marketing Campaigns: Essential Elements & Tools - June 2011 |
| 2008 EMail Marketing Strategies - June 2008 |
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