Advanced Copywriting Seminar: Master the Fine Points of Writing

All direct marketing copywriters need to know the basics of one-to-one marketing. But soon your interest turns to fine-tuning your writing and turning your DM package or email campaign into the control with the highest return on investment.

As a copywriter, you need to make your offer easy to understand and impossible to refuse. So it’s well worth mastering the techniques of good writing to make your sales pitch potent and persuasive.

You'll review samples of successful copy from B-to-B, publishing, fundraising, retail and more. And write your own revenue generating copy in individual and group exercises.

Download a PDF of the Advanced Copywriting Seminar brochure.

SPECIAL COUNCIL MEMBERSHIP OFFER FOR ATTENDEES!

Please note: This seminar can be applied to DMA's Certificate in Direct Marketing.

Benefits of Attending

Recognize and correct deadly copy mistakes before you mail
Apply proven copy formulas for effective writing
Brainstorm more effectively with new creativity boosters
Use narrative flow and structure to keep people reading
Edit and revise to increase readibility and response

Plus, you can have a sample of your promotion critiqued during the seminar. Please bring 10-15 copies for the group to share. If you would like to send your work to the speaker prior to the seminar, please contact DMA Customer Service at 212.790.1500 to receive further instructions.

Please bring your laptop. You will enjoy a number of writing exercises to improve your writing skills.

Who Should Attend

Anyone who writes, edits or evaluates direct response copy will profit from hands-on training, including:

Account Executives
Ad Agency Presidents
Catalogers
Creative Directors
DM Copywriters who have been writing copy for 5+ years
Financial Services Promoters

Fundraisers
Marketing Managers
Membership Organizations
Publishers
Retail Product Promoters
Small Business Owners

Why You Should Attend

If you need the answers to any of the following questions, then you can’t afford to miss this event.

Should email include a salutation and signature?
What's the key difference in reading online and on paper?
Which type fonts should you use in headlines, body copy, emails and letters?
What reading level should your copy address?
Are surveys and other involvement techniques outdated or still proven response boosters?

Pre-Seminar Questionnaire

Get the most out of your seminar. You’ll receive a pre-seminar questionnaire which will help you determine pressing issues and prioritize your learning agenda. Email your questionnaire to your expert instructor(s) prior to the seminar. Make sure you bring your completed questionnaire to the seminar and ensure your questions and concerns are addressed.

FREE BONUS!

You will receive a workbook packed with valuable information you can continually reference back on the job. It includes proven techniques, checklists, guidelines, and a wealth of other methods for improving your company's results. Plus, there is ample space for you to take notes and highlight new ideas as they are presented during class discussions.

Attendees tell us this workbook alone is worth the price of admission!

SPECIAL COUNCIL MEMBERSHIP OFFER FOR ATTENDEES!
Join one or all of the below DMA Councils when you register for this seminar. You will get 50% off each Council membership you select and pay only $99 for the first year of each Council membership. Take advantage of this exceptional opportunity to network with your peers, learn best practices, access valuable resources, and advance your skills. Council Membership is exclusive to DMA members.
COUNCILS that qualify: Business-to-Business Council, Circulation Council , and Financial Services Council.

Registration Rates

DMA Member:	$1,399
Non-Member:	$1,699

Registration rates are subject to change.

Continental breakfast and lunch will be served each day and is included in your registration rate.

See information on how to join DMA.

SAVE $$$ BY BRINGING YOUR ENTIRE TEAM

There is no “I” in TEAM. Each member of your team plays an important role in your direct marketing program. This seminar has something for each of them. You’ll save $150 off each registration when you send two people, and $250 off each registration when you send three or more to the same session. But the benefits are much greater than financial. You’ll return to the office ready to immediately implement all you’ve learned. Contact DMA Customer Service at 212.790.1500 to receive your team discount.

4 Ways to Register

Online:	Register Now
Fax:	Printable Form 212.302.7643
Phone:	212.790.1500
Mail:	Printable Form DMA Customer Service 1120 Avenue of the Americas New York, NY 10036-6700 (Check payable to DMA)

For questions/inquiries, call DMA Customer Service at 212.790.1500 or e-mail customerservice@the-dma.org.

Payment Policy and Confirmation

In order to confirm your place in the seminar, we require payment in full. From time to time, we change a date or location of a seminar. If we need to change a date or location for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1500 to ensure your seat.

Cancellation Policy

If you cannot attend an event for which you are registered, please send a substitute. Substitutions are allowed at any time and no fees are imposed.

If you cannot send a substitute, please contact DMA Customer Service five (5) business days or more in advance of the event and your registration fee will be held on account for a future event. All account credits must be used with a year. If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel or arrange to have their registration fee held on account prior to the event, and fail to attend the event, forfeit their registration fee.

Please note that as of July 1st, 2008 any registrations that are cancelled within the refund period will be subject to a $50.00 processing fee.

Cancellation Refund Schedule
5 business days or more before the seminar date	100% refund or account credit minus $50 fee
4 business days or less up to the seminar date	No refund – account credit minus $150 fee
1st day of seminar/no show	No refund – no account credit

Please note account credits must be used within a year

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or cancelled.

DMA Money-Back Guarantee

You will be 100% satisfied with what you learn or we will refund your registration fee in full.* We can afford to make this offer because we know that this seminar will exceed your expectations. It's part of our commitment to providing you with the highest possible quality in education and training.

_{*Requires written request within 30 days of the seminar.}

YOU FILL THE SEATS. WE FILL THEIR MINDS.
DIRECT MARKETING TRAINING DELIVERED TO YOU.

How it works: You will be assigned your own personal DMA training manager who will work with you to develop the right training program for your organization, your budget and your time frame. Then we will bring one of DMA’s world-renowned instructors directly to your company. We have 25+ different seminars, so you can mix them up or focus on one specific area. It’s easy, affordable, and gets the results you seek. Call your DMA specialized training manager today at 212.768.7277, ext. 1609, or email inhousetraining@the-dma.org. For more information, visit www.dmainhouse.org

Advanced Copywriting Seminar:
Master the Fine Points of Writing

What You'll Learn